In 1938 CPS Energy employees would automatically join CPS IBEW FCU. Seventy years later, with a financial institution on every corner, the credit union needed a comprehensive marketing program to grow and retain membership.
OBJECTIVES
Build a new brand identity to reflect a progressive, competitive financial institution. Establish frequent, consistent communication with current and potential members. Create new programs to position the credit union as THE place to go for the products and services members seek.
MARKETING EFFORTS
Email marketing Event marketing Promotions Sales collateral Web marketing
RESULTS
Rebranding of logo, web, business cards, email design, point of sale and marketing collateral. Credit card promotion generated more than 100 new applications in one month. Seven new services launched in 12 months. And digital communication efforts generated 1/3 of annual web traffic. Doubled revenue in just 4 short years.